A quiet milestone at Airflora

In May we cleared the first real hurdle: market validation, product-market fit, and proof that we can build this and deliver it. Daycares want it and we can ship it. That question is closed.

No launch, no confetti, nobody outside the company noticed. It's also the only milestone that decides whether there is a company at all.

What it earns us is the next problem: distribution, repeatable and growing. More daycares, more children covered. The twelve-month goal is to get the flywheel turning, so each year comes easier than the one before it instead of harder.

I traded the piano for this kind of keyboard for exactly this. Children spend most of their waking hours indoors, in air nobody measures. We measure it and we fix it. Most rooms still don't have that, and closing that gap is the next few years of work.